Exer (“Ekser”[‘ɛksə])  is Serbian word for nail. A nail is used to bind things together, or strike at and change something. It is a powerful symbol, a symbol of opposites and contrast. It can represent either reliability and structure or a force of destruction. We want it to be both, a melting pot of creativity and quality, lasting impressions and superior craftsmanship, the power that breaks all taboos and boundaries.

Shatter the glass, release your spirit!
Wear EXER and Nail IT!